Content is the core of any marketing strategy and content marketing is the act of sharing insightful information with a clearly defined audience.
As an entrepreneur, you need to be aware of this type of marketing and be able to get the most out of it in order to help your small business grow. Traditional types of marketing are become less and less effective and it is time for you to implement to most efficient methods of marketing.
What exactly is content marketing?
Content marketing is about sharing educational and insightful content with your audience. It is not just about developing a sales pitch and force it into your customers. In fact, it is about showing them the right way and the best they can do in a particular situation (which is buying from you). Here is a definition provided by the Content Marketing Institute:
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
Many businesses are well aware of the importance of this type of marketing. However, very few businesses implement it the right way. In fact, one of the main reasons why small businesses fail is that they ignore the importance of this type of marketing.
Why you should implement content marketing?
When you are developing your business plan, taking up marketing strategies is an integral part of it as they let your customers know about you. Content is in the core of the marketing strategies you take as it defines what you have to offer. Here are some of the reasons why content marketing can help you business.
It is used by many leading brands
One of the best ways to guarantee your success is to look up to successful businesses and try to take up the strategies that they have implemented. In fact, the steps that a leading brand has taken to achieve the place they are today can be a guideline for you and your path to your own success.
Statistics show that a vast number of marketers implement content marketing for their businesses. Examples include, Microsoft, Cisco and a lot more.
It is good for your customers
If you want to sell what you offer and keep this constant, you need to have loyal customers. Customers become loyal when they are fully convinced that what you offer is a better option when it is compared to your competitors.
Good content is what makes your customers aware and make this easier for them to choose you. So, not only it increases your sales, but it also attracts more loyal customers to your business.
Content is the core of any marketing strategy
Either you are using digital marketing or any other type of marketing, good content defines its success. If you are focusing on social media marketing, the engaging content that you offer is the key to attract audience. Your SEO strategies for your website must focus on content as search engines reward website which offer up to date and insightful content.
Relevant and valuable content is what makes your marketing strategies fruitful. The time when people fall for garbage content that just tries to sell stuff is seriously over.
Tips to create a successful content marketing strategy
Planning and implementing effective content marketing strategies might be a tedious task for you especially if you are in the early steps of developing your business. Here are a few quick tips which help you develop your successful content marketing strategy:
Get to know your customers
The ultimate goal of using any sort of marketing strategy is to sell your product or service through it. So can you do that if you don’t have a clear definition of your customers and your target audience? Of course not!
To have a detailed information of your customers, try to collect information about them. This information includes age, gender, language, location, income, etc. This information will help you develop a buyer persona and successfully gear your strategies toward your customers.
Consider all the stages of the buyer’s journey
There is a systematic pattern for how your customers get to buy your product. Being aware of this pattern and developing content for all these stages is a great way to have loyal customers. There are usually three steps in which customers get to buy your product.
- Feeling the need for the product or the service
- Consider and analyze different options and alternatives
- Making the decision to buy a product
You need to have engaging content for these three stages to be able to attract customers and keep them loyal.
Produce engaging content
The nature of the content that you produce directly affects how successful your content marketing will be. Here are some tips:
- Do not just rely on texts. Use photos, videos, infographics, etc.
- Gear your content tone toward your buyer’s persona
- Use compelling headings to attract attention
- Don’t forget about call to action at the end of your content
Do your best in promoting your content
Content marketing is not just about creating effective content. It is also about promoting your existing content.
- Use social media marketing
- Use email marketing
- Submit your content in relevant forums and communities
- use sponsored advertising
Developing content marketing strategies are a great way to accelerate your business growth. It is in fact a great tool to take your small business to next level. Following the above-mentioned tips can help you to develop an effective content marketing strategy and engaging your customer.